Washington Post "Sponsored Views"

(Les textes que je publie dans cette revue de presse sont des références. Il ne faut pas les interpréter comme des opinions personnelles. Pierre Tourangeau)

The Washington Post has started a new advertising feature in an unusual place for newspapers. It’s called “Sponsored Views.” For a fee, you can buy a space below a Washington Post editorial or op-ed piece, and in up to 600 characters, you can publicize your own position on the issue being raised. The first one has appeared in the paper. After an editorial about the need for legislation to fight cybercrime, there is a statement from CTIA- The Wireless Association. Here’s what it looks like.